Last updated: 10 July 2026
Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and keep you logged in between visits. We also use similar browser storage (localStorage) for some settings.
We keep our cookie usage minimal and purposeful. The only advertising cookies we use are the Meta (Facebook) Pixel and Google Ads cookies below, and those are only set on the public marketing site if you accept them via our cookie banner.
| Name | Purpose | Type | Duration |
|---|---|---|---|
| next-auth.session-token | Keeps you logged in to your Reviewl account | Essential | 30 days |
| next-auth.csrf-token | Protects against cross-site request forgery attacks | Essential | Session |
| next-auth.callback-url | Remembers where to redirect you after login | Essential | Session |
| cookie_consent (localStorage) | Stores your cookie consent preference so we don't ask again | Essential | Permanent (until cleared) |
| _fbp / _fbc | Set by the Meta Pixel to measure and target our ad campaigns on Facebook/Instagram | Advertising | 90 days |
| _gcl_au / _gac_* | Set by Google Ads to measure and attribute conversions from our ad campaigns | Advertising | 90 days |
The cookies listed above (excluding the Meta Pixel and Google Ads cookies) are all essential. They are required for the platform to function — for example, to keep you signed in while you use the dashboard. Without them, the Service cannot work.
Under UK and EU law, we do not need your consent to set essential cookies. However, we still inform you about them for transparency.
We run ads on Facebook, Instagram, and Google, and use the Meta Pixel and Google Ads tag on our public marketing pages to measure how those ads perform (e.g. how many people who saw an ad went on to sign up). These share data such as the pages you visit on our site with Meta and Google.
The Meta Pixel is never loaded unless you click “Accept all” on our cookie banner. If you click “Decline optional”, it is never loaded.
The Google Ads tag loads on every visit using Google’s “Consent Mode”, but starts every visitor as declined: it does not set advertising cookies, personalise anything, or share identifiable data with Google unless you click “Accept all”. Until then it can only send Google anonymous, cookieless signals that cannot be tied back to you individually. If you click “Decline optional”, it stays in this fully anonymous state.
Neither the Meta Pixel nor the Google Ads tag runs on logged-in dashboard pages.
You can withdraw consent at any time by clearing your cookie_consent browser storage and declining again when the banner reappears, or via your Facebook ad preferences or Google ad settings.
When review request emails are sent to your customers on your behalf, those emails may contain:
This tracking is server-side and does not set cookies on your customers’ devices. The data is used solely to provide you with analytics in your Reviewl dashboard.
You can control or delete cookies through your browser settings. Most browsers allow you to:
Note that if you delete or block essential cookies, you will be logged out and the platform may not function correctly.
For guidance on managing cookies in your browser, visit allaboutcookies.org.
We may update this Cookie Policy as the platform evolves. We will reflect any changes here with an updated date.
Questions? Email us at hello@reviewl.co.uk.